Scott Spjut

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"A writer is somebody for whom writing is more difficult than it is for other people."

~Thomas Mann

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Profile
- Scott Spjut
  
  Experienced Content Development and Verbal Identity Manager
  
  Marketing and Advertising | Provo, Utah Area, US
  
  Summary
  
  • More than six years of experience in content development, for both print and digital publications
  • Established corporate style guides and standards, directed contributor teams, guided marketing initiatives
  • Authored content for international news publications, top universities, and various corporations
  • Effectively blends the analytical with the creative; has diverse interests – mathematics and music, politics and puzzles, sports and cinema
  
  Specialties: Parade float driving
  
  Experience
  - 2011 - Present
    Content Development Manager/Sr. Writer / Unicity International
    
    Manage content development, verbal identity, and product naming/positioning • Contribute to ongoing brand realignment from content and verbal identity perspective • Established global Visual Identity Guide
  - 2010 - 2011
    Writer, Corporate SEO Team / PMI
    
    Created content for websites and blogs, both internally and for clients • Increased content production 20% by introducing and managing a guest posting initiative • Eliminated 80% of negative entries on SERPs for targeted keywords and phrases within one year
  - 2009 - 2010
    Producer / Liberty News Radio
    
    Produced daily radio show, provided content ideas, coordinated on-air guests, edited audio • Excelled in high-stress environment to ensure a quality show was produced each day • Trained all new hires and held them to a high standard of performance
  - 2009 - 2009
    Writer/Editor / Meine and Associates, LLC
    
    Developed websites, marketing materials, and e-mail marketing program • Established and managed social media accounts, increasing online exposure • Grew e-mail marketing list, website readership, and overall online presence
  - 2008 - 2009
    Managing Editor / Leadership Excellence
    
    Oversaw publication of three monthly magazines by managing contributors, reviewing article submissions, developing editorial calendars, and editing each issue • Improved overall quality of magazines by publishing progressively better content each month • Generated more than $20,000 in online, advertising, and other revenue
  - Apr 2008 - Jun 2008
    Intern Writer / Newsweek
    
    Stayed abreast of world news, gathered quotes and video clips for most-read Perspectives page • Part of Periscope section nominated for National Magazine Award
  - Jan 2008 - Apr 2008
    Intern Reporter / Las Vegas Review-Journal
    
    Reported primarily for the cop beat by responding to breaking news, crimes, and fires • Featured on 1B several times, as well as 1A; covered other beats as needed
  - May 2007 - Dec 2007
    Staff Writer / Utah Valley State College
    
    Wrote news releases, articles, and scripts for alumni magazine, websites, and newsletters • Edited and improved written communication from College Marketing and other departments • Contributed to creative meetings for marketing campaigns and advertising ideas
  Education
  - 2002 - 2008
    
    Brigham Young University
    
    Bachelor's in Communications: Print Journalism
  - Edward S. Marcus High School
  - North Hunterdon High School
  Additional Information
  - Websites:
    
    Personal Website
  - Honors:
    
    Received Edwin O. Haroldsen Award for Outstanding Magazine Journalism Eagle Scout
  - Interests:
    
    Diverse interests – athletics and art, mathematics and music, politics and puzzles
My Resume

My Resume
- If you would like a copy of my resume,
  you can view or download it by clicking here.
My Email

My Email
- You can email me with any questions,
  comments, concerns, or compliments at
  ScottSpjut@gmail.com or by clicking here.